Are the Facebook algorithm changes bad for business? Maybe not!
On the 11th Jan, Facebook announced they were making a 'major change' to everyone's Newsfeed. ARRGHH came the cry from companies around the globe. Facebook share prices dropped and business owners threw their hands in the air.
But hold on a minute. What was Mark Zuckerberg actually saying in his announcement? Are the changes really that bad for business? It seems they may not be!
The key is in this sentence from his announcement: "I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions."
Meaningful social interactions. Where's the change there? Ask any of my clients and they'll tell you I'm always banging on about how important it is to have great content and create good engagement from the right people. Engaging content, with 2 way communication, directed at and reaching those who want to see and hear it. As Adam Mosseri ( Facebook's VP) stated a few days after the initial announcement:
" if you and I had a back and forth conversation on a post from a Page, that would actually count as a meaningful social interaction,"
So, if you're already making great, engaging content that is making people think and take action then you're on to a winner! Facebook will now be actually helping direct your posts to the right people. Which could mean MORE traffic to your business pages. Some clients are already seeing an increase in engagement, especially in their Facebook Groups. If you're not already making great, engaging content that is making people think and take action, why not?
You can always get in touch with me if you need help finding great content for your business.